Individual Reflection

For my last reflection writing I thought I would look into advertising design.  Last "critique" Bertus told me that my design for project 3 reflected a kind of advertising feel so I thought I would find an article about that.  Well I found a whole website:

http://marketingadvertisingdesign.com/

Tim Kenney Marketing is a full-service strategic marketing and graphic design firm located in metro Washington DC.  And this website is a compilation of links and articles about their design strategy.  Down the page there are articles on designing effective ads, branding, and fonts for advertising but I'll just choose, "Building a Case for Brand Identity" seeing as though our 1st project (and indirectly my 3rd) was based around branding.

It was interesting to read the differences between product and branding.  How a product is the actual physical thing and is defined by it's form and function.  The brand is the idea, concept or the character behind a product, event or business.  It invokes thoughts, feelings, and associations to the customer and even employees as to what the product is really all about.

Project 3 Process: Type Variations

I played around with the type.  Different weights, sizes, compositions, rotations, etc.  I wanted a contemporary, sans serif typeface to compliment the script embellishments at the bottom so I stuck with Ariel and Helvetica.  I also played with that one embellishment but this time in the counter of the "O" in Passion.  I'm still not sure If I'll use it at all or if I do which "O" to put it in.

In general I think the type looks best when it's towards the right utilizing the white space and not going past the "F" in the title.

Project 3 Process: Color Variations

After the critique I added in more flourishes behind the black ones in different colors but I ended up using the same pink as the title.  In the last variation I also played with the idea of there being an embellishment inside the counter of the "O"  in "fashion."  I'm still not sure If I will use it.

Project 3 Process

I finally found the perfect photo with the right look, colors, resolution, feel, dimensions, and white space for what I was thinking about.  I put in the title and type but it looked empty so I cut sections of a script typeface and added flourishes in the corner with dots to add a contemporary feel.  I pulled the pink from her top into the title to add emphasis to "passion" and balance to the composition.

More Inspiration

Project 2 Inspiration Continued

I also looked for fashion posters already designed for other events, looked at their use of type, their typefaces, and it's relationship to the photograph used.

Project 3 Inspiration

I wanted to base my design off of an actual photo rather than my own artwork this time.  I spent many hours on the internet looking for a picture I could use for a poster base.  I liked all of these but they either had too little or a too complicated background, the resolution and dimensions were off, the feel of the model and her clothes didn't reflect the show I am designing for, the colors were wrong, etc.