I played around with the type. Different weights, sizes, compositions, rotations, etc. I wanted a contemporary, sans serif typeface to compliment the script embellishments at the bottom so I stuck with Ariel and Helvetica. I also played with that one embellishment but this time in the counter of the "O" in Passion. I'm still not sure If I'll use it at all or if I do which "O" to put it in.
In general I think the type looks best when it's towards the right utilizing the white space and not going past the "F" in the title.
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