Process Description

                WHAT I WAS RESPONSIBLE FOR AND MADE

      At the beginning of the project we all decided to go home and sketch up many different ideas for branding proposals to bring to the table and vote on as a group.  Everyone came to the conclusion that they liked my "branches" idea and that we wanted it to have it done in real media vs. digitally done.  So Jordynn and I got together during the weekend and I spent the better part of a friday drawing pages of branches, passion flowers and painting brush strokes with india ink and watered down acrylics.  I scanned everything we did in and e-mailed to everyone in the group.  While the others were working on logos and formatting I went into Adobe photoshop and illustrator, imported the images, and put them together coloring the paint strokes and whitening the branches.  Now that we had our branding I e-mailed it to everyone and made an additional "backstage" larger illustration for the stage.  I then was put in charge of making the website which I brought to class and got critiqued on and which was eventually given over to mark because I was asked to do the Poster and Handbill. 

              WHAT DID vs. DIDN'T WORK

        I think our group did a really good job of working together, meeting outside of class, and making decisions together.  Everyone had a say and was happy to hear and consider the other group members decisions.  Everyone was extremely willing to put in the time and effort into their share of the project.

Sometimes there were difficulties in splitting up jobs because of the nature of the jobs themselves.  For example I felt bad that Jordynn was always in charge of bringing/ keeping the poster board but she was the only one who lived on campus.  Or we had the poster and handbill to do but instead of giving 2 people one each to do we gave it to one person because they are so similar and we wanted the pieces to have a cohesiveness.  Or we wanted everyone to work on the actual painting in the beginning but some people had work, others couldn't make it but if we did it all separately on our own we would all spend hours on different styles of painting that might not be used in the end.

INSPIRATIONS

Initially I was inspired by the willow branch which has such character and texture and thought they would be white with a very faded very soft greenish grey in the background.  We were told in class that we needed bright bold colors for advertising purposes so splashes of color seemed to be something modern and fun that could add an extra punch.

I looked at Anthropologie (www.anthropologie.com) for inspiration.  I used to work there and it seems to me like a very earthy, fashion, store and I always always enjoy their branding.

I also have pieces/photos of inspiration in my first post.

www.anthropologie.com

http://nymag.com/fashion/fashionshows/

http://www.vogue.co.uk/

www.sustainablestyle.org